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    <title>FBA Tactics</title>
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    <description>Marketplace seller operations: fees, shipping, customs and compliance. Every figure sourced and dated.</description>
    <language>en</language>
    <lastBuildDate>Tue, 18 Aug 2026 01:13:53 GMT</lastBuildDate>
    <item>
      <title>Bundling changes six numbers at once, and most sellers check one</title>
      <link>https://fbatactics.com/guides/bundles-and-multipacks/</link>
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      <description>One decision, six moving numbers — A multipack raises the unit price, which moves the fulfilment fee band. It changes the dimensions, which moves the size tier and every storage layer. It needs its own barcode, its own prep and its own review pool. The fee saving is real — it is just not the only thing that moved.</description>
      <category>Getting started</category>
      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>If your IPI dropped in the spring evaluation, you cannot stock for Black Friday now</title>
      <link>https://fbatactics.com/guides/ipi-restock-limits/</link>
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      <description>Threshold reported as 400 · and as 450 · and as 500 — Capacity limits are set from a quarterly evaluation. A score that fell in the April to June window restricts your Q3 inbound — which is the window you need to fill for peak. And published thresholds disagree.</description>
      <category>Fees &amp; reimbursements</category>
      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Every published estimate of what you are owed comes from a company that wants a share of it</title>
      <link>https://fbatactics.com/guides/reimbursement-recovery-services/</link>
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      <description>Decide from your own reimbursement report, not theirs — Reimbursement recovery services charge a percentage of what they recover. The figures they publish about how much you are losing are marketing for that percentage. Here is how to work out whether you need one, from your own reports.</description>
      <category>Software</category>
      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>Nine reports decide almost everything on this site. Most sellers open two of them.</title>
      <link>https://fbatactics.com/guides/seller-central-reports/</link>
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      <description>Nine reports · one weekly routine — Every guide here ends with the same instruction in different words: get the number from your own account rather than from an article. These are the nine reports those numbers come from, and what each one settles.</description>
      <category>Getting started</category>
      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>There is a second set of buyers on the same listings, and switching them on is free</title>
      <link>https://fbatactics.com/guides/amazon-business-b2b/</link>
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      <description>No extra fee · reported 3× conversion, 42% fewer returns — Amazon Business is an opt-in feature layer on your existing account, not a separate one. Reported figures: business buyers convert at three times the rate, order 74% more units, and return 42% less often.</description>
      <category>Scaling</category>
      <pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>Every dated change that hit US marketplace sellers in 2026, in one place</title>
      <link>https://fbatactics.com/guides/changes-timeline-2026/</link>
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      <description>Eleven dated changes in twelve months — Eleven separate changes landed within twelve months, from three different sources — Amazon, CBP and Congress. Several of them interact. This is the timeline, with what each one costs and where the detail sits.</description>
      <category>Fees &amp; reimbursements</category>
      <pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>On 31 March 2026 Amazon ended commingled inventory. Brand owners stopped stickering; everyone else started.</title>
      <link>https://fbatactics.com/guides/gs1-barcodes-fnsku/</link>
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      <description>31 Mar 2026: commingling ends, FNSKU mandatory for resellers — One change split the seller base in two. Brand Registry brand owners can now use their GS1 barcodes as the tracking identifier. Resellers must apply an FNSKU to every unit — and Amazon stopped doing that for them on 1 January.</description>
      <category>Shipping &amp; logistics</category>
      <pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>Most launch checklists are in the wrong order. Here is the sequence, with the deadlines that are not yours to move.</title>
      <link>https://fbatactics.com/guides/launch-sequence/</link>
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      <description>Order it by lead time, not by enthusiasm — Half the work of launching a product has a lead time set by somebody else — a trademark takes months, VAT registration takes weeks, third-party testing takes longer than you think. Sequencing around those is the whole exercise.</description>
      <category>Getting started</category>
      <pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>You can list in Canada and Mexico without shipping anything there. The catch is in the fee and the delivery time.</title>
      <link>https://fbatactics.com/guides/narf-canada-mexico/</link>
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      <description>One inventory pool, three (now four) marketplaces — Remote Fulfillment with FBA puts your US inventory on Amazon.ca and Amazon.com.mx without cross-border logistics. Reported delivery times are 7 to 12 days for Canada, the fee replaces the FBA fee and is higher — and the customer pays the duty.</description>
      <category>Scaling</category>
      <pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>Amazon credits you roughly 10% for bringing your own traffic. Most brands never claim it.</title>
      <link>https://fbatactics.com/guides/brand-referral-bonus/</link>
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      <description>≈10% average credit on tagged external sales — The Brand Referral Bonus credits part of the referral fee back when tagged external traffic — Google, Meta, email, creators — converts on Amazon. The average is reported around 10%, the range runs from about 5% to as high as 30% by category, and the whole thing hinges on one mechanical detail: the Attribution tag.</description>
      <category>Scaling</category>
      <pubDate>Sun, 16 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Shipping Shopify orders from FBA stock: MCF&apos;s fee table, and the January increase nobody priced in</title>
      <link>https://fbatactics.com/guides/mcf-off-amazon-orders/</link>
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      <description>+$0.35–$0.41 per single unit in January, +3.5% surcharge in May — Multi-Channel Fulfillment lets the inventory already sitting in FBA ship your Shopify, eBay and Walmart orders. The January 2026 increase hit single-unit MCF orders four to five times harder than FBA&apos;s own base increase, and a 3.5% fuel surcharge landed on top in May. The convenience is real; so is the drift in what it costs.</description>
      <category>Shipping &amp; logistics</category>
      <pubDate>Sun, 16 Aug 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>One campaign with every keyword in it is how launches die. The four-campaign minimum, explained.</title>
      <link>https://fbatactics.com/guides/ppc-campaign-structure-launch/</link>
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      <description>Search-term pruning reported to cut wasted spend 15–25% — The reported consensus across 2026 PPC guidance is blunt: auto, broad, phrase and exact each get their own campaign, converting search terms flow one way through them, and negative keywords are the plumbing that stops the campaigns bidding against each other. Skipping the plumbing means paying more for the same click.</description>
      <category>Scaling</category>
      <pubDate>Sun, 16 Aug 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>Subscribe &amp; Save discounts come out of your margin — on the first order and every reorder after it</title>
      <link>https://fbatactics.com/guides/subscribe-and-save-economics/</link>
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      <description>5–10% seller-funded on every subscription order — The base 5% or 10% discount is seller-funded, applies to every subscription shipment forever, and stacks on top of unchanged FBA and referral fees. The extra 5% that makes &apos;up to 15%&apos; is Amazon&apos;s money, not yours. Whether the trade is worth it comes down to one comparison: the discount against the ad spend a reorder no longer needs.</description>
      <category>Fees &amp; reimbursements</category>
      <pubDate>Sun, 16 Aug 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>Brands gate their products to keep sellers like you out. Becoming authorised is the route almost nobody tries.</title>
      <link>https://fbatactics.com/guides/authorised-reseller/</link>
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      <description>Authorisation is a relationship, not a document — Wholesale sellers spend months collecting invoices to satisfy an ungating form. The document those systems are actually looking for — a supply relationship the brand permits — can be requested directly from the brand, and rarely is.</description>
      <category>Getting started</category>
      <pubDate>Fri, 14 Aug 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>Amazon says its currency conversion costs 0.75% to 2%. Everyone selling an alternative says 3% to 4%.</title>
      <link>https://fbatactics.com/guides/currency-conversion-payouts/</link>
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      <description>ACCS: 0.75–2.0% stated · 3–4% claimed — This is the clearest example on this site of a figure where the primary source and the secondary sources disagree — and where every secondary source has something to sell. Here is how to measure your own rate instead.</description>
      <category>Scaling</category>
      <pubDate>Fri, 14 Aug 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>A Prime Day deal costs $100 before a single unit sells, then 1.5% of everything that does</title>
      <link>https://fbatactics.com/guides/deal-and-coupon-fees/</link>
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      <description>$100 upfront + 1.5% of promotional sales, capped $5,000 — Deal participation stopped being a margin-neutral traffic tool. Best Deals, Lightning Deals and Prime Exclusive Discounts carry an upfront fee plus a variable percentage — and a 60-day lowest-price rule that constrains what you can even offer.</description>
      <category>Scaling</category>
      <pubDate>Fri, 14 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>There is a second peak fee, and it is not storage. Fulfilment costs more from 15 October too.</title>
      <link>https://fbatactics.com/guides/holiday-peak-fulfilment-fee/</link>
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      <description>Peak fulfilment: +$0.32/unit, 15 Oct – 14 Jan — Q4 storage tripling is well covered. The peak fulfilment fee — reported at an average $0.32 per unit from 15 October 2026 to 14 January 2027, with the 3.5% surcharge applied on top — appears in almost none of the storage-focused coverage.</description>
      <category>Fees &amp; reimbursements</category>
      <pubDate>Fri, 14 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>One number can suspend your account on its own. Amazon tells you about it after it is too late.</title>
      <link>https://fbatactics.com/guides/order-defect-rate/</link>
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      <description>ODR threshold 1% · top sellers hold below 0.3% — Order Defect Rate rolls negative feedback, A-to-z claims and chargebacks into one percentage on a 60-day window. The published threshold is 1%. Reporting says the alert arrives after you cross it, not while you are heading there.</description>
      <category>Scaling</category>
      <pubDate>Fri, 14 Aug 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>Amazon stopped prepping your inventory on 1 January 2026. Somebody still has to do it.</title>
      <link>https://fbatactics.com/guides/amazon-stopped-prepping/</link>
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      <description>Prep now costs $0.35–$2.00 per unit, somewhere — FBA prep and labelling services ended in the US. The work did not disappear — it moved to you, your supplier, or a prep centre charging a reported $0.35 to $2.00 per unit. Most sellers discovered this when a shipment was rejected.</description>
      <category>Shipping &amp; logistics</category>
      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>A+ Content is free, gated behind a trademark, and reported to lift conversion by 3% to 10%</title>
      <link>https://fbatactics.com/guides/aplus-content-brand-tools/</link>
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      <description>Reported A+ conversion lift: 3–10% — Brand Registry unlocks eight tools and sellers typically use two. Conversion is the dominant ranking signal, which makes the enhanced content modules the highest-leverage free thing available to a registered brand.</description>
      <category>Getting started</category>
      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Six sources give six different prices for AWD storage. The cheapest one is not the answer anyway.</title>
      <link>https://fbatactics.com/guides/awd-vs-3pl-warehousing/</link>
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      <description>AWD storage: $0.43–$0.75 reported — AWD storage is reported anywhere between $0.43 and $0.75 per cubic foot depending on region, programme and who is publishing. But storage is a fraction of the cost, and the fees that decide this comparison are the ones underneath it.</description>
      <category>Shipping &amp; logistics</category>
      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Brand Registry is free. The trademark it requires is not, and about two thirds of first applications are rejected.</title>
      <link>https://fbatactics.com/guides/brand-registry-trademark/</link>
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      <description>Enrolment free; trademark $250–$1,150+ — Enrolment costs nothing and takes minutes. Getting to the point of enrolling means a trademark at $250 to $350 in government fees plus attorney costs, and eight to fourteen months — unless you take the pending-application route.</description>
      <category>Getting started</category>
      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>FBA fees have risen 25% to 35% since 2020. At some point self-fulfilment stops being the worse option.</title>
      <link>https://fbatactics.com/guides/fba-vs-fbm-breakeven/</link>
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      <description>Cumulative FBA increases: 25–35% since 2020 — The question is not whether FBA is expensive. It is where the crossover sits for a specific SKU — and three 2026 changes moved it: the fee increase, the surcharge, and Amazon ending prep services.</description>
      <category>Scaling</category>
      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Anything with a lithium battery is a dangerous good. That includes most of what you sell.</title>
      <link>https://fbatactics.com/guides/hazmat-dangerous-goods/</link>
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      <description>Review: 2–5 business days, inbound blocked — The hazmat net catches far more than chemicals: anything containing a lithium cell, pressurised, flammable, chemically reactive or strongly magnetic can enter review. While it is in the queue you cannot send inventory, and stock already at a centre can be held.</description>
      <category>Shipping &amp; logistics</category>
      <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Cross $10,000 a month for three months and Amazon requires you to be insured</title>
      <link>https://fbatactics.com/guides/seller-insurance-coi/</link>
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      <description>$1M per occurrence / $2M aggregate — The threshold is reported as $10,000 in sales across three consecutive months, and the requirement is $1 million per occurrence with $2 million aggregate, naming Amazon as an additional insured. Non-compliance is reported to lead to suspension.</description>
      <category>Getting started</category>
      <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>One document decides six separate outcomes. Most sellers never ask for it properly.</title>
      <link>https://fbatactics.com/guides/the-supplier-invoice/</link>
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      <description>Six systems, one document, one moment to get it — The supplier invoice is what Amazon reimburses against, what an appeal turns on, what ungating tests, what customs values, what a buyer reconciles, and what your accounts are built from. Six systems, one piece of paper, and it can only be obtained at purchase.</description>
      <category>Getting started</category>
      <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Ungating is an invoice test disguised as a category application</title>
      <link>https://fbatactics.com/guides/ungating-restricted-categories/</link>
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      <description>Invoice: authorised distributor, 10+ units, 90–180 days — Amazon gates at three levels — category, brand and individual ASIN — and clearing one does not clear the others. Almost every rejection traces back to the same document: an invoice that was not from an authorised distributor, or did not match the account exactly.</description>
      <category>Getting started</category>
      <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>From 8 July 2026, CPSC certificates are filed electronically at the border. That changes who finds out first.</title>
      <link>https://fbatactics.com/guides/us-product-compliance/</link>
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      <description>CPSC eFile at the border from 8 July 2026 — Importers of most regulated consumer products now eFile certificates of compliance with CBP through a Partner Government Agency message set. A missing certificate stops being a Seller Central problem and becomes a customs problem.</description>
      <category>Shipping &amp; logistics</category>
      <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Your profit and loss says March was terrible and June was excellent. Both are wrong.</title>
      <link>https://fbatactics.com/guides/accrual-accounting-cogs/</link>
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      <description>Cash accounting: cost and revenue in different months — Cash accounting books a container of inventory the month you pay for it and the resulting sales across the six months after. The margin swings that produces are not real, and every decision you make from them is made on noise.</description>
      <category>Getting started</category>
      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Amazon never confirmed an algorithm called A10. A great deal of listing advice is built on it anyway.</title>
      <link>https://fbatactics.com/guides/listing-optimisation-a10/</link>
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      <description>Backend search terms: 249 bytes, not characters — The seller community named the evolved search system A10. Amazon calls its search algorithm A9. Underneath the naming argument the observable shift is real — and it moved weight from keywords toward whether shoppers actually buy.</description>
      <category>Getting started</category>
      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Being Amazon-only is priced as a risk by the people who buy businesses. It is also a ranking disadvantage.</title>
      <link>https://fbatactics.com/guides/off-amazon-diversification/</link>
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      <description>External traffic: reported 15–20% ranking contribution — Buyers discount platform concentration explicitly. Amazon&apos;s own search system reportedly treats external traffic as a ranking signal. The same decision that makes your business more valuable also makes your listings rank better — which is unusual.</description>
      <category>Scaling</category>
      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Amazon collects your sales tax. That does not mean you have no tax obligations.</title>
      <link>https://fbatactics.com/guides/sales-tax-nexus/</link>
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      <description>Marketplace laws cover sales tax only — All 45 sales-tax states plus DC have marketplace facilitator laws, so Amazon collects and remits on your FBA orders. What it does not do is remove nexus — and FBA inventory creates physical nexus in every state where a pallet of your stock sits.</description>
      <category>Scaling</category>
      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>The aggregator era ended. Multiples came down 30% to 40%, and the buyers who remain read your books.</title>
      <link>https://fbatactics.com/guides/selling-your-fba-business/</link>
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      <description>Reported: 2.5x–4x SDE, down from 4x–6x in 2021 — Thrasio filed Chapter 11. Perch was absorbed. Several Berlin aggregators wound down. What replaced them is a disciplined buyer pool paying reported multiples of roughly 2.5x to 4x SDE — and running diligence that finds what your accounting hides.</description>
      <category>Scaling</category>
      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Published Amazon ad benchmarks disagree by 8 points on ACOS. Here is how to read them anyway.</title>
      <link>https://fbatactics.com/guides/amazon-ppc-benchmarks/</link>
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      <description>Median ACOS 38% per account, 30% spend-weighted — One managed portfolio reports a 38% median ACOS. Another puts healthy at 30–32%. Both are true, because they measure different things. The number that actually decides whether you can afford to advertise is your own margin.</description>
      <category>Scaling</category>
      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>The cheapest offer usually loses the Buy Box. Here is what actually decides it.</title>
      <link>https://fbatactics.com/guides/buy-box-featured-offer/</link>
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      <description>Tolerance: ~5% of the lowest landed price — Amazon compares landed price, not sticker price, and reporting puts the tolerance at roughly 5% of the lowest qualified offer. Fulfilment speed and seller health now carry comparable weight — which is why an FBA offer can price above an FBM one and still win.</description>
      <category>Scaling</category>
      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Four of your costs rise in Q4 at once, and one of them is your own cash</title>
      <link>https://fbatactics.com/guides/peak-season-cost-stack/</link>
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      <description>Decide by 30 September, not in November — Storage roughly triples. CPCs are reported to spike 60% to 80%. Aged inventory keeps ageing. And DD+7 means the revenue funding all of it arrives two to four weeks after the sale. Peak season is a liquidity event before it is a sales event.</description>
      <category>Scaling</category>
      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Roughly one in five FBA shipments arrives short. Amazon will not tell you which one.</title>
      <link>https://fbatactics.com/guides/shipment-discrepancy-claims/</link>
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      <description>~20% of shipments · you find them, not Amazon — Inbound discrepancies are not automatically investigated or automatically reimbursed. You find them, you file them, and you do it inside a claim window that published sources put at anywhere from 60 days to nine months.</description>
      <category>Fees &amp; reimbursements</category>
      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>On 12 February 2026 your variation family stopped sharing one review count</title>
      <link>https://fbatactics.com/guides/variations-review-pooling/</link>
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      <description>Separate review pools by feature difference — Reviews used to pool from every child ASIN up to the parent, so one colour&apos;s reviews lifted all of them. Reporting states Amazon ended that for variations it judges to have significant feature differences — which changes how a catalogue should be structured.</description>
      <category>Getting started</category>
      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Vine costs more than the enrolment fee, and you only get one attempt per ASIN</title>
      <link>https://fbatactics.com/guides/vine-and-early-reviews/</link>
      <guid isPermaLink="true">https://fbatactics.com/guides/vine-and-early-reviews/</guid>
      <description>One enrolment per ASIN, for its lifetime — The fee is reported at $0 to $200. The real cost is the free units, their fulfilment, and the fact that enrolment is once per ASIN for life — including any variation of the parent. A bad product enrolled early buys permanent, detailed criticism.</description>
      <category>Getting started</category>
      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Your account is deactivated. The first thing to do is nothing, for 24 hours.</title>
      <link>https://fbatactics.com/guides/account-suspension-appeal/</link>
      <guid isPermaLink="true">https://fbatactics.com/guides/account-suspension-appeal/</guid>
      <description>Funds held 90 days; appeal window 90 days — Amazon&apos;s enforcement now flags accounts before a human reviews them, and reporting says the system treats panic appeals as low quality. Diagnosing which deactivation you have — and which review team reads it — decides everything that follows.</description>
      <category>Scaling</category>
      <pubDate>Sun, 09 Aug 2026 00:00:00 GMT</pubDate>
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